Personal injury. Divorce. Criminal defense. Whatever the case — people in crisis ask AI for a name before they call anyone. ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, Copilot, and others are recommending attorneys in your market right now. Find out if it's you — or who's taking your cases.
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Most law firms with strong Avvo profiles and page-one Google rankings are invisible to AI assistants. We've scanned hundreds of firms and found the same result: strong traditional digital presence, near-zero AI visibility.
The reason: legal AI queries operate on different authority signals. ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, and Copilot recommend attorneys whose names and firms appear in editorial legal content, bar association references, case-type guides, and structured practice area data — not just directory listings and reviews.
When a potential client asks “best personal injury attorney in Dallas” or “who handles employment law disputes in my city,” AI gives them a short list. It doesn't show a page of results. If your firm isn't in that list, you were never considered — before they made a single call.
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The number of times a top-ranked personal injury firm in a mid-size market appeared across 10 common AI prospect queries. A smaller competing firm — with deeper case-type content — was cited 7 times.
We run your firm's domain through ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, and Copilot using the queries your potential clients actually type — practice area searches, case-type questions, location-based lookups. You get a 0–100 score across all seven platforms.
We identify the specific prospect queries where a competing firm is being recommended instead of yours — with the actual AI response showing their name in the answer, not yours.
Your report shows exactly what to address: which legal directories need profiles, what practice-area content is missing, which structured data issues affect how AI identifies your specialties, and what to fix first.
Free tier: one scan. No credit card required. Upgrade to Scout ($47/mo) and get one fresh report every month.
Everything you need to know about improving your firm's visibility in AI search — written specifically for attorneys and legal professionals.
Client Acquisition
Potential clients are researching attorneys on ChatGPT before ever calling a firm. Most law firms aren't in the answer. Here's why — and what changes it.
Competitive Strategy
We analyzed hundreds of law firm profiles across AI platforms. The firms that get recommended consistently share three structural advantages — none of which require a big marketing budget.
Enter your firm's domain. We'll show you your AI visibility score, your prompt gaps, and exactly what's preventing you from appearing in AI search recommendations.
Want to understand how this works first?
Read: How Potential Clients Find Lawyers on AI Assistants